December 2018, Structube
The Advent Calendar Campaign was done for Structube’s 2018 Christmas Campaign. A drive for newsletter signups as well as a thank you to our customers. Social Media followers were encouraged to sign up to the newsletter to access exclusive contests, freebies and DIY videos. The campaign helped increase the newsletter signups significantly, and the most popular aspect of the campaign were the product giveaways.
I was responsible for the concept and art direction and leading the team in completing this 25 day web and social media channel takeover. The look and feel of the campaign was very different from our usual brand identity but it was a fun creative project to work on.
Photography: Simon Francoeur
Styling: Alexia Krizia
Landing Page Design: Alicia Tsui